Coca cola digital marketing strategy
Coca Cola Marketing Strategy. The marketing strategy of Coca Cola is a mix of three important elements – affordable prices, worldwide accessibility and great consumer connection. The brand is present across more than 200 nations and is sold in packets of various sizes. The ‘One Brand’ strategy, which brings its four product variants – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under the Coca-Cola master brand instead of being marketed as separate products, was first launched in the UK market back in March.. Coca-Cola is now expanding the marketing strategy globally after what CMO Marcos de Quinto called a “successful trial”.